Is it right once having developed your site to leave it as it is, particularly if the nature of your business and its products/services do not change?
Think about your site as a branch office or showroom. How often would you update a display?
By contrast, what is your impression of a shop window display that hasn't been changed in ages and is faded and even dirty?
This is one of the unforgivable sins on the Internet. There is a big danger in putting anything on your web site that will date pages, be it the information or actual dates if you are not prepared to regularly maintain the site. The issue then becomes: how do you manage this?
This can even apply to the small business that has what is known as a 'brochure site'. They may consider that the site is only there to showcase their products/services - but that will result in the site being visited once and then probably forgotten. This, I'm sure, is not the aim.
Fresh content relating to, say, the businesses industry can make even a small site useful to customers and potential customers.
However, if your business deals with constantly changing information you may need to utilise a data base based site that allows for easier updating of information compared with ordinary (known as static) web pages. To what extent this is necessary will depend on the size of your site.
One approach can be to use Content Management services, enabling you to add/change content on your site using your web browser. With this method there can be an initial setup cost, but you can make your own changes without the need to go back to your site designers. Check out a number of options listed in the Google Directory in the Content Management category.
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