An effective plan for entering, cleaning and updating the data for your Origination is Very Important. According to industry experts poor planning for managing the data entry/data quality issue has historically been one of the largest reasons for failure with CRM systems.
The data entry/data quality Is Very Important for Achieving the Target, and the corresponding solutions and best practices to be considered will vary depending on the company sales process and size. However applying data management best practices can be instrumental for creating revenue growth and a competitive advantage with your Origination investment.
Why Does Data Quality Matter for Salesforce.com Customers?
This whitepaper concentrates on the data impact and benefits to sales and marketing users selling to other businesses. Although Many Origination is used by a variety of other company functions, such as service and support, this analysis focuses on the best practice recommendations for sales and marketing.
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